Facebook advertising is turning out to be a great resource for me. On one dollar per day, I can pick up four new customers per month. If I only run the ad Thur-Fri-Sat-Sun (so, $4/week x 4 weeks = $16/month), it's more than paid for by the Quick Start bonuses. On two dollars per day (so, $32/month), I've picked up six customers so far with one final weekend to go.
A handful of new customers per month might not seem like much but most of my warm market is already on this pet food so I wanted an easy way to attract new business. The way I look at it is: Pets stay on this food for life, so these are most likely customers for life. They're into healthy foods, they have multiple pets, they have friends who have pets. So there is potential for add-ons and referrals. And most of my good reps in my downline come from happy customers who have done other home sales before and know how it works.
If I pick up four new customers per month and I teach just four of my downline reps to do this, and they teach it to their downline, how will the numbers grow?
Assuming adding no reps at all, this is just me and four of my downline adding four new customers per month. That is 240 new customers added to my downline in a year.
The company says the average order is $60. My average order is more like $100 because my customers are multi-pet people that I pick up on the Internet. So this is, PER MONTH, from $16,000 - $24,000 in sales. That's regular, repeat, loyal monthly sales that reps from Tupperware to Avon to Mary Kaye to Pampered Chef would love to see... and they're all ordering off the toll-free line or Internet with very little more than a "thank you" card and an annual Christmas card from me. Not bad.
I don't even want to think about the numbers if we are all adding one new rep per month and showing them how to do this.
Friday, August 28, 2009
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